HaiHai Brewery, Packaging

Fictive project, admission assignment for Berghs School of Communication, Spring 2023
The fictive company HaiHai Brewery are launching the Korean alcoholic drink Soju in Sweden and I was tasked to design the packaging.

The drink Soju is consumed during dinner, at bars, and on the way to pre-parties. With my packaging, I aimed to convey the playful and relaxed feeling associated with the drink. The glass that comes with the bottle enables a mid-party experience and creates collectible value.