HaiHai Brewery, Packaging
Fictive project, admission assignment for Berghs School of Communication, Spring 2023
The fictive company HaiHai Brewery are launching the Korean alcoholic drink Soju in Sweden and I was tasked to design the packaging.
The drink Soju is consumed during dinner, at bars, and on the way to pre-parties. With my packaging, I aimed to convey the playful and relaxed feeling associated with the drink. The glass that comes with the bottle enables a mid-party experience and creates collectible value.
The drink Soju is consumed during dinner, at bars, and on the way to pre-parties. With my packaging, I aimed to convey the playful and relaxed feeling associated with the drink. The glass that comes with the bottle enables a mid-party experience and creates collectible value.
![](https://freight.cargo.site/t/original/i/b6bc89a89b4de14535d718c1799d70825ae1f4f1f1f62558e6de24949e213819/Soju_Bottle_16x9.png)
![](https://freight.cargo.site/t/original/i/88238a34e9277116d9b05660caf6a127384d065ce26621583adf06236b7a63f1/Soju_Lemon.png)
![](https://freight.cargo.site/t/original/i/0115ce6d6cce3586af67ee7cf9afb406ac32d7b11f1a9d45806d67725998adce/Soju_Lemon_Bottle_16x9.png)
![](https://freight.cargo.site/t/original/i/20df442fef87b77ee27965638f0385b9c58228fedb9b2b6336a90ae87c6c463a/Bottle-Mockup-1-kopiera.jpg)
![](https://freight.cargo.site/t/original/i/d98b135a63eb4b1ddb9d346711143d532abbf367e4c3564a426327428aabf2d0/Bottle-Mockup-2-kopiera.jpg)
![](https://freight.cargo.site/t/original/i/d26b5ed49d0466c767009c6dbf08bf788ad0b02f602a2e2287eed508f275a25b/Bottle-Mockup-3-kopiera.jpg)