Hel., Visual Identity
![](https://freight.cargo.site/t/original/i/61408c21a146fa7187736c4748c849d4283c79cfbca175cb629b80d3f7b285b1/Skarmavbild-2024-02-08-kl.-16.25.54.png)
![](https://freight.cargo.site/t/original/i/7062bd11bdbb9d802a2b7d0dd26ff14e12d20d3dac5d195d5213c7447104c90d/Bok_5.png)
![](https://freight.cargo.site/t/original/i/f2d773d3842f68f64b7b5f584fde9ef33af224e8a50a31148b9d4388f671e493/tote_2.png)
![](https://freight.cargo.site/t/original/i/d05e738db9e39b4439340ed09a97ae5869e846cfd5c0ed884f0fb9a358416941/Skarmavbild-2024-02-08-kl.-16.25.29.png)
![](https://freight.cargo.site/t/original/i/51cb96168127a2f56ffc6b543644f6a52115d92184292ff879c6e3eeac2379dd/Skarmavbild-2024-02-08-kl.-16.25.25.png)
![](https://freight.cargo.site/t/original/i/76dbf4aebd4999ab7919d5d7241742fffd59722fce75e2c968363de805b4cbc3/Skarmavbild-2024-02-08-kl.-16.25.40.png)
Our brief was to visualize hell and use hell as a starting point to create a concept and a visual identity.
We came up with the concept “Hel.” – the book publisher from hell. The concept takes inspiration from the Nordic mythology about Helheim.
The colors represents life & death, cold & water, while the typography is a flirt with the mythological and the book publishing aesthetics. What about the books? Of course they are really hard to read due to poor readability.
Team: Maja Janson & Love Molin
We came up with the concept “Hel.” – the book publisher from hell. The concept takes inspiration from the Nordic mythology about Helheim.
The colors represents life & death, cold & water, while the typography is a flirt with the mythological and the book publishing aesthetics. What about the books? Of course they are really hard to read due to poor readability.
Team: Maja Janson & Love Molin
School project, Visual identity, Berghs School of Communication, Fall 2023